They need to be "wrong" in all areas some of the time for marketing purposes (or why would people bet?).
They're mainly interested in the margins, and thereby pretty much win whatever.
The online markets have allowed people to play off the margins between different providers, but the vast majority of people betting lose. That's the business.
Because of those variables I'd say the betting markets are more an indication of sentiment and the relative confidence of bettors in opposing camps than any real indication of what will happen.
Posted By: Cardiff Canary, Jul 12, 11:49:29
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