but in the UK
wouldn't it have been simpler to start using Aviva, and then say 'formerly known as NU', rather than saying NU 'shortly to be known as Aviva'. And I don't think the people ad works. Still as Glenn would say, when was my tenure in FS marketing.
Posted By: camcan on January 4th 2009 at 13:07:06
Message Thread
- How marketing works (General Chat) - Reg Presley, Jan 4, 11:19:51
- them ads make me want to throw a brick at the telly (n/m) (General Chat) - Brandonio, Jan 4, 12:05:43
- You seem (General Chat) - duke of york, Jan 4, 13:16:31
- They should have named it after that chinese in Acle High Street (General Chat) - Partial Angler, Jan 4, 11:48:39
- Agree with all that apart from one point (General Chat) - Yellalee, Jan 4, 11:42:37
- They didn't know the Aviva name internationally either (n/m) (General Chat) - Ben, Jan 4, 11:57:55
- No - they knew it as the other companies we bought / merged with in 2002 (General Chat) - Yellalee, Jan 4, 12:12:59
- It's been the global brand for CGNU since 2002 or 2003 though. Always seen advertising (General Chat) - malkybarkid, Jan 4, 12:10:09
- but in the UK (General Chat) - camcan, Jan 4, 13:07:06
- I might, possibly, be going there as well soon (General Chat) - Yellalee, Jan 4, 12:15:48
- No probs (General Chat) - malkybarkid, Jan 4, 12:21:10
- I don't care how much they spend on marketing (General Chat) - Reg Presley, Jan 4, 12:02:36
- On which subject (General Chat) - Reg Presley, Jan 4, 12:09:01
- My first ever car was a Viva (General Chat) - malkybarkid, Jan 4, 12:11:19
- My first was one of these (General Chat) - BerlinCanary, Jan 4, 14:20:03
- Mine was a Hillman Imp! (n/m) (General Chat) - duke of york, Jan 4, 13:17:49
- aha! I had a white Hillman Hunter for a while too. Then a chevvy (General Chat) - malkybarkid, Jan 4, 13:51:37
- My first ever car was a Viva (General Chat) - malkybarkid, Jan 4, 12:11:19
- On which subject (General Chat) - Reg Presley, Jan 4, 12:09:01
- They didn't know the Aviva name internationally either (n/m) (General Chat) - Ben, Jan 4, 11:57:55
- Well, it worked for Consignia (General Chat) - yarmyyarmy, Jan 4, 11:37:49
- them ads make me want to throw a brick at the telly (n/m) (General Chat) - Brandonio, Jan 4, 12:05:43
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