How marketing works
Step 1. Change your name from an internationally known one to that of a sandwich shop on St Stephens
Step 2. Spend a fortune hiring big name has-beens to let everyone know that you have changed your name to "Aviva" and that this is wonderful
Step 3. Spend a fortune advertising home insurance from, er, Norwich Union.
Posted By: Reg Presley on January 4th 2009 at 11:19:51
Message Thread
- How marketing works (General Chat) - Reg Presley, Jan 4, 11:19:51
- them ads make me want to throw a brick at the telly (n/m) (General Chat) - Brandonio, Jan 4, 12:05:43
- You seem (General Chat) - duke of york, Jan 4, 13:16:31
- They should have named it after that chinese in Acle High Street (General Chat) - Partial Angler, Jan 4, 11:48:39
- Agree with all that apart from one point (General Chat) - Yellalee, Jan 4, 11:42:37
- They didn't know the Aviva name internationally either (n/m) (General Chat) - Ben, Jan 4, 11:57:55
- No - they knew it as the other companies we bought / merged with in 2002 (General Chat) - Yellalee, Jan 4, 12:12:59
- It's been the global brand for CGNU since 2002 or 2003 though. Always seen advertising (General Chat) - malkybarkid, Jan 4, 12:10:09
- but in the UK (General Chat) - camcan, Jan 4, 13:07:06
- I might, possibly, be going there as well soon (General Chat) - Yellalee, Jan 4, 12:15:48
- No probs (General Chat) - malkybarkid, Jan 4, 12:21:10
- I don't care how much they spend on marketing (General Chat) - Reg Presley, Jan 4, 12:02:36
- On which subject (General Chat) - Reg Presley, Jan 4, 12:09:01
- My first ever car was a Viva (General Chat) - malkybarkid, Jan 4, 12:11:19
- My first was one of these (General Chat) - BerlinCanary, Jan 4, 14:20:03
- Mine was a Hillman Imp! (n/m) (General Chat) - duke of york, Jan 4, 13:17:49
- aha! I had a white Hillman Hunter for a while too. Then a chevvy (General Chat) - malkybarkid, Jan 4, 13:51:37
- My first ever car was a Viva (General Chat) - malkybarkid, Jan 4, 12:11:19
- On which subject (General Chat) - Reg Presley, Jan 4, 12:09:01
- They didn't know the Aviva name internationally either (n/m) (General Chat) - Ben, Jan 4, 11:57:55
- Well, it worked for Consignia (General Chat) - yarmyyarmy, Jan 4, 11:37:49
- them ads make me want to throw a brick at the telly (n/m) (General Chat) - Brandonio, Jan 4, 12:05:43
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