Yes money is relative, especially in their league

Lawrence Shankland was the top SPL goal scorer in 2023/24 and he is rumoured to be heading to Rangers from Hearts for £3m - half the Idah fee being touted.
I think you also have to consider the limited earnings they receive from TV deals.
In saying that they have announced a profit upgrade this morning:
User Posted Link

Posted By: JoeyDeacon on August 7th 2024 at 12:07:30

Message Thread

The arrogance of Celtic and their commentators is unbelievable (NCFC) - SimonOTBC, Aug 7, 10:52:35
- Loan him to Rangers. (n/m) (NCFC) - footymadman, Aug 7, 12:45:22
- Good business approach from them (NCFC) - Azteca, Aug 7, 12:17:39
  - Good business approach from Norwich (NCFC) - Boyer, Aug 7, 14:23:42
    - Our need for cash, quick (n/m) (NCFC) - Azteca, Aug 7, 14:26:35
      - Can’t be that desperate having sold Sara and tzolis (n/m) (NCFC) - SimonOTBC, Aug 7, 14:31:27
  - Time will tell, I guess? (NCFC) - SimonOTBC, Aug 7, 12:48:28
  - Well there are no other clubs interested are there? (NCFC) - Legacy Fan, Aug 7, 12:21:17
    - Think it's possible he'll go there on another loan (NCFC) - jamesward, Aug 7, 12:22:27
      - Haha (n/m) (NCFC) - Charles21, Aug 7, 13:00:42
    - Perhaps the best approach would be for us to loan him out again with a set price (n/m) (NCFC) - Legacy Fan, Aug 7, 12:21:42
      - Set price only suits the buying club though (NCFC) - SimonOTBC, Aug 7, 12:23:14
      - Except we need cash now (n/m) (NCFC) - Azteca, Aug 7, 12:22:21
- I’m quite enjoying it! (n/m) (NCFC) - DH Yellow, Aug 7, 12:12:13
- One has to see this in context (NCFC) - Legacy Fan, Aug 7, 11:54:23
  - Yes money is relative, especially in their league (NCFC) - JoeyDeacon, Aug 7, 12:07:30
    - But also 1) he wants to go and 2) no other bidders. Not a good position for us. (n/m) (NCFC) - Legacy Fan, Aug 7, 12:15:38
      - Surprised no Turkish or other European interest tbh (n/m) (NCFC) - loz, Aug 7, 12:17:51
- This is the problem of dealing with a very well run plc (NCFC) - JoeyDeacon, Aug 7, 11:37:54
  - We’d be saying the opposite if it were us doing the same to a league 1 club (NCFC) - SimonOTBC, Aug 7, 14:32:16
  - They only have 1 recognised striker. They need another. (n/m) (NCFC) - Trent_Canary, Aug 7, 12:51:50
  - I'm sure one of their strikers got injured in the last few minutes, well (NCFC) - protheroe fitzgibbon, Aug 7, 11:39:28
    - Let’s hope so! 😂 (n/m) (NCFC) - JoeyDeacon, Aug 7, 11:41:54
- If I was Idah, I'd wonder why Celtic aren't just stumping up if they really want him (n/m) (NCFC) - seminated_woolly, Aug 7, 11:09:20
  - They’re wondering if they really want to spend (NCFC) - jamesward, Aug 7, 11:32:48
    - ⬆️ hates Adam Idah (n/m) (NCFC) - loz, Aug 7, 11:33:38
  - Agreed. (n/m) (NCFC) - protheroe fitzgibbon, Aug 7, 11:14:42
  - VMT (n/m) (NCFC) - SimonOTBC, Aug 7, 11:10:12
- Yeah they are up their own bottoms abit,big club attitude I suppose. (n/m) (NCFC) - protheroe fitzgibbon, Aug 7, 10:55:25
  - Big clubs have the ££££ (NCFC) - SimonOTBC, Aug 7, 10:58:54
    - They might play ball when they get 25 million for o’Riley ?? (n/m) (NCFC) - loz, Aug 7, 11:01:33
      - It’s going to go to last day of the window (n/m) (NCFC) - SimonOTBC, Aug 7, 11:08:57
        
        That's no good to us imo. (n/m) (NCFC) - protheroe fitzgibbon, Aug 7, 11:24:11
        
        Will need replacing as well !! (n/m) (NCFC) - loz, Aug 7, 11:19:38
        
        SvH available (n/m) (NCFC) - SimonOTBC, Aug 7, 11:20:18
        
        Gary Van Donkerty is available. (n/m) (NCFC) - protheroe fitzgibbon, Aug 7, 11:40:34
        
        Ha ha (n/m) (NCFC) - loz, Aug 7, 11:31:34

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