ok - to celebrate the start of the world cup...

France's shirts are slightly darker than usual this year. The reason ?

The shirts are made by Nike. They have calculated there is a fair chance of a France v NZ final. Because they've made darker shirts, with that final there will be a colour clash and therefore a good chance that NZ will not be the All Blacks.

Nike have decided this will make a slight psychological difference, therefore giving France a greater chance of winning, and therefore a greater chance of the Nike swoosh being in all the pictures of the French captain lifting the trophy...

Lovely old marketing....

Posted By: Arganth, Sep 7, 13:10:38