Yes money is relative, especially in their league

Lawrence Shankland was the top SPL goal scorer in 2023/24 and he is rumoured to be heading to Rangers from Hearts for £3m - half the Idah fee being touted.
I think you also have to consider the limited earnings they receive from TV deals.
In saying that they have announced a profit upgrade this morning:
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Posted By: JoeyDeacon, Aug 7, 12:07:30