it was a commercial decision

BBC 27.04.1998
"Opal Fruits is not the first famous British brand name that Mars has axed in favour of a more internationally better-known one."
"Although Mars is spending £10m to publicise the Opal Fruits' name change it hopes to ultimately save money from uniting the sweets under the Starburst name."

Posted By: Henclrikus, Nov 24, 17:36:31