i reckon it's to appeal to the growing global marketplace

it's a shrewd move as the old canary crest only managed to entice one fan in from overseas and without wishing to appear mean, despite his heroic efforts in the club shop overseas sales were flatlining. long ago Norwich Union reasoned that their name was too difficult even for gerrmans to say so they s**tcanned it in favour of the palindromic and utterly meaningless Aviva. I suspect we have learnt this lesson from the insurance masters and that the new badge will be a luminous green and yellow "swoosh" against a plain mustard background in a nod to our halcyon days as head of the mustard universe. out will go the bird on the massive pingpong ball, trippy unlike lion looking lion and rubbish castle that looks nothing like the real rubbish castle. progression over tradition. the times they are a changing, to quote bob carolgees.

Posted By: Tombs, Nov 23, 16:31:39