When I read this from the CEO I thought they might be in trouble....

/Ashton scrolls through his phone and locates a picture of a placard bearing the words “Run towards adversity”, surrounded by signatures. He asked Ipswich’s players, a largely new team after a summer of sweeping change, to “sign it in blood” after a meeting last week. The phrase relates to the challenges faced by the firefighters and rescue workers whose contributions will directly fund the club’s ambition.

“They have to run into burning fires, towards bullets, towards danger,” he says. “The only thing the pension fund have asked me is that, if you join this club, every time you go to work you run towards adversity and tackle the challenge head on. The players represent the fans and the community, but they represent those people as well.

“After it was presented to them, one of the squad went up to my director of performance, Andy Rolls, and said: ‘I owe you an apology, my running stats were down yesterday and I didn’t put in the effort I should have. It won’t happen again.’”/

Early days but, I mean, f**king hell. Imagine your new CEO doing that? It's like something from a Chris Morris sketch.

Posted By: trafford_canary, Aug 18, 00:17:17