Because....

"Interestingly, it wasn’t always the case that there was no third-place play-off in the Euros, with the match being held from the first tournament in 1960 through to the 1980 tournament.

The decision to scrap the match came after the 1980 tournament suffered poor viewing figures, which led to a revamped format of the tournament.

The reason there was no room for a third-place play-off in the new format likely stemmed from a perceived lack of interest from the public, both in terms of spectators in the stadium and viewers watching on TV.

And in fact, it’s worth noting that even in the tournaments where the game is still played it’s often seen as something of an after-thought, with teams often fielding weaker sides."

Posted By: DrDublin, Jul 10, 15:18:52