Rugby union have made a conscious effort to keep 6 nations on free tv

They are aware that dwindling audiences will effect advertising and sponsorship revenue in the long term. This has in effect happened to cricket already and they are trying to reverse it. Not everyone can afford to pay and if for example Wimbledon was never on free tv again you would see interest in tennis drop. Cricket kind of sold out to sky now the coverage is good but the audience is not in the end both parties lose out.

Posted By: pinkney, Aug 31, 09:20:02