Well the way Youtube does it is smarter indeed. Adverts which are localised. You could

also offer alternatives - paid without ads or free with ads. However, I am not sure that solves the issue of rights on a country level which seems to be the actual problem. Localising ads is easy as Google shows - they also show that people will not watch ads longer than 6 seconds long. The Goldfish problem. But still they would need to negotiate the broadcasting rights in every single country unless a global model was set up. I guess it doesn't make sense when you can make more money by selling rights individually per country. Good for them, s**t for us. A new model is required. Similar to the Premier League - the more times they can split up and sell the rights the better for them. Then you have UK customers having to buy BT Sports AND Sky to see most games, while over here we are happily watching 3pm games live....

When you're in a non English speaking country they also insist on subtitling everything first before releasing it. Would make more sense if they released the non subtitled version as soon as ready and made the subtitling available when it was ready.

Posted By: Steve in Holland, Oct 7, 14:21:43

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