(A) your choice of sponsor says a huge amount about the club - what businesses want to be associated with you? What businesses are you prepared to ALLOW themselves to be associated with you? Surely you can see the difference (in terms of the effect on the NCFC brand) between being sponsored by (say) MasterCard and (say) Phil's Fried Fish Shop?
(B) it is an ABSOLUTELY BASIC rule if commercial life that before you sign a contract by which you give away rights in return for money, you actually have a sniff at your counterparty and CHECK THAT THEY'RE ACTUALLY GOOD FOR THE CASH. As opposed to being ABOUT TO GO BUST.
The club has made a total tit of itself with regards to both points. Absolute Mickey Mouse.
Posted By: Old Git, Nov 3, 09:15:54
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