Tech crunch's view...

And finally, one last bit that is more concerned with the journalistic practices of The Times than Google. Alex Wissner-Gross co-founded an interesting startup called CO2Stats that we?ve covered a few times in the past (it was also a finalist in The Crunchies). The site helps websites stay as green as possible by offering carbon credits as well as badges to help promote the cause. The Times article only mentions the site in passing, and fails to acknowledge that CO2Stats is a company that earns money, not just an informative website. I sincerely doubt there is anything sinister going on, but such a major potential source of bias seems worthy of more than just a mention.
Update: Google has responded to The Times article, stating that a single search is actually equivalent to a mere 0.2 grams of CO2. The blog post also details some of Google?s efforts to further green technology as well as the energy efficiency of its own data centers.

Posted By: camcan on January 12th 2009 at 10:50:45

Message Thread

Don't GIYLF !!! (General Chat) - Steve in Holland, Jan 12, 10:35:34
- keep GIYLF (General Chat) - Tombs, Jan 12, 10:39:02
  - I heard that this morning on the wireless. How the hell can they quantify it and measure (General Chat) - Snakey, Jan 12, 10:41:18
    - I'd imagine they simply took the output for the search engine servers and (General Chat) - Steve in Holland, Jan 12, 10:44:55
      - and i think googling british rail for a ticket is less of a green impact (General Chat) - Tombs, Jan 12, 10:56:26
      - Tech crunch's view... (General Chat) - camcan, Jan 12, 10:50:45

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