I don't think you're really listening Jim.

As I said, every club uses social media like this to highlight moments in games an this is really no different. It is pitched carefully so as not be disrespectful to Man City and not to make any grand statements about our status.

Clubs go wrong when they take the piss out of opposition players or teams - we most certainly have not done that.

Four million people have now watched this video and this will include football fans from around the world who are now genuinely interested in who we are and how we play.

As part of a strategy which seeks to increase interaction and engagement with the club, content like this is priceless and tone is critically important. It is proud without being arrogant, celebratory without being presumptious.

There's no bragging and if, after a performance and result like that, you think the club should be "playing it cool", then I would suggest you have a considerable amount to learn about the value and benefit of effective marketing.

Posted By: norway on September 17th 2019 at 14:46:31

Message Thread

3 million views of the club’s video of our sexy play (NCFC) - SCC 28, Sep 17, 08:46:45
- Delia won't like it, could be a billionaire out there watching (n/m) (NCFC) - duke of york, Sep 17, 09:14:43
  - there probably is, plotting how to buy our players for their team... (n/m) (NCFC) - CWC, Sep 17, 10:34:23
  - Hadn’t thought of that angle (NCFC) - SCC 28, Sep 17, 09:16:27
    - Hahahaha,you couldn’t make this up. (n/m) (NCFC) - yellowman, Sep 17, 10:04:05
      - Certainly couldn’t a week ago (n/m) (NCFC) - SCC 28, Sep 17, 10:30:39
      - Are you ok? (n/m) (NCFC) - norway, Sep 17, 10:27:28
- Tbf I think I probably account for about half a mil (n/m) (NCFC) - Knitted Jesus, Sep 17, 09:06:33
  - Yes - that made me laugh - I'm up there with you I think!! (NCFC) - paulg, Sep 17, 09:32:26
- Have to be honest i'm not sure the club should be tweeting stuff like that. All a little (NCFC) - Jim, Sep 17, 09:06:17
  - Christ - if you can't celebrate and gloat at times like this, WTF can you? (NCFC) - Brom, Sep 17, 12:13:47
  - I think we celebrate success when we can (n/m) (NCFC) - SimonOTBC, Sep 17, 09:17:56
  - Did think it might be unwise (NCFC) - SCC 28, Sep 17, 09:13:14
  - Farke and the team aren’t in charge of social media Jim ... (NCFC) - loz, Sep 17, 09:10:57
    - think of all the views, all the emi shirts, all the sales ... (NCFC) - paulg, Sep 17, 09:34:06
    - You say social media like it is an entity (NCFC) - Tombs, Sep 17, 09:13:22
  - Good point Jim, wish now I hadn't posted it first now (NCFC) - Tombs, Sep 17, 09:10:52
    - You've disappointed me there Tombs,luckily Jim was here to highlight your error.☝️ (n/m) (NCFC) - protheroe fitzgibbon, Sep 17, 11:35:52
    - shame on you #wearingahairshirt (n/m) (NCFC) - Pixelman, Sep 17, 09:20:34
    - Not about you posting it I just don;t like the fact the club is putting out (NCFC) - Jim, Sep 17, 09:17:09
      - I agree with paragraph 3. (n/m) (NCFC) - APB, Sep 17, 10:42:22
        
        It's possibly in our top three results ever. (NCFC) - norway, Sep 17, 11:18:30
        
        Not to move on, sure. Celebrate of course. (NCFC) - APB, Sep 17, 12:38:38
        
        Ok, but I'm not sure being in the same division is really the point. (NCFC) - norway, Sep 17, 13:11:46
        
        It was a magnificent achievement and i'm not saying we (the fans) shouldn't celebrate it (NCFC) - Jim, Sep 17, 14:19:14
        
        I don't think you're really listening Jim. (NCFC) - norway, Sep 17, 14:46:31
        
        Whoever it is has done a great job (NCFC) - duke of york, Sep 17, 14:21:45
        
        Bayern won the league that year though (NCFC) - duke of york, Sep 17, 12:58:56
        
        ^^^ this (n/m) (NCFC) - Ralf Scrampton, Sep 17, 12:45:55
      - LOL at the idea that Premier League managers rely on other clubs' social media (NCFC) - Charles21, Sep 17, 10:00:27
        
        Innit (NCFC) - norway, Sep 17, 10:20:38
        
        Easier to get tickets (n/m) (NCFC) - SCC 28, Sep 17, 10:31:26
      - I don't think Daniel Farke will be taking Burnley lightly (NCFC) - duke of york, Sep 17, 09:27:39
        
        Not saying ti will but you set yoursleves up for ridicule if you are too boastful (NCFC) - Jim, Sep 17, 09:41:08
        
        Agreed (NCFC) - Tombs, Sep 17, 09:49:18
        
        Depends what / who is doing the biting. (NCFC) - APB, Sep 17, 10:46:39
        
        Hopefully be a dead game and we can beat them 3-2 again (NCFC) - duke of york, Sep 17, 09:43:30
        
        Exact (n/m) (NCFC) - SCC 28, Sep 17, 09:43:21
- really glad i posted it first now (n/m) (NCFC) - Tombs, Sep 17, 08:57:33
- David v Goliath stuff (n/m) (NCFC) - ingi, Sep 17, 08:52:18
- Loving G Neville eating humble pie. MNF link (NCFC) - Basingstoke_Canary, Sep 17, 08:52:18
  - Although he was the one praising us after the Liverpool game (NCFC) - SCC 28, Sep 17, 08:56:07
    - Very true. He has gone up in my estimation. Carragher can still do one. (n/m) (NCFC) - Basingstoke_Canary, Sep 17, 09:05:37
      - He said after that game he knew we’d lose 4 or 5 nil (n/m) (NCFC) - SCC 28, Sep 17, 09:17:10

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